Can’t wait for the launch of this line!!
Aerin Lauder, the granddaughter of Estee Lauder, will launch her new luxury lifestyle brand AERIN LLC. The line will be sold exclusively at select Estee Lauder counters. AERIN is a stand alone company wholly owned by Aerin Lauder and Estee Lauder is the exclusive beauty partner.
The Estée Lauder brand announced a new collaboration with Aerin Lauder and Aerin LLC, her new luxury lifestyle brand, the formation of which was announced earlier this week.
Under the arrangement, Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its style and image drector. She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. She will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.
The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the Aerin name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. Aerin LLC is a stand-alone company wholly owned by Aerin Lauder.
Lauder said, “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the Aerin brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”
William P. Lauder, executive chairman of the Estée Lauder Companies, said, “Aerin embodies the entrepreneurial spirit which led to the creation of our company. I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. I am also delighted that as its creative consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and work with us as we establish the Aerin beauty business.”