Urban Decay Primer Potion new and improved!

Urban Decay Eyeshadow Primer Potion Tube

What it is:
An eye shadow primer that preps, brightens, and provides all-day wear.

What it does:
Packaged in a new squeeze tube with a precise needle nose, these bestselling primer potions glide effortlessly onto the skin providing the ultimate eye prep for smoother, more vibrant shadow and all-day, creaseless wear. The original, award-winning formula disappears completely when applied—ideal for the purist who wants a straightforward primer. Eden, Greed, and Sin work triple-duty as primers, highlighters, or eye shadows. If you want to avoid shimmer, Eden provides a matte, nude wash of color. Greed and Sin both feature a sensual shimmer that makes eyes pop. Formulated in an array of textures, the shades in this line truly offer something for everyone.

What else you need to know:
The squeeze tube version of this product is exclusive to Sephora for a limited time.

$19

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