In a press announcement released today, the French beauty house stated:

‘Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. we are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.’

Emma follows in the footsteps of other renowned actresses, such as Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway, who have also starred in campaigns for the brand.