I was not familiar with the Jemma Kidd line and was excited to try the Stay Put Liner. If the rest of the line is as great as the liner I am their new number one fan! The eyeliner is so smooth it goes on like a liquid but with the ease of a pencil. Once you let the liner set it’s not going anywhere until you wash it off. The smudge sponge tip is the cherry on the top, of this great eyeliner.
Disclosure: A complimentary sample of the above mentioned item was sent to me for an honest review.