Check out Kelly Osbourne as the new face of Madonna’s clothing line, Material Girl! This is Kelly’s first campaign, after taking over for Taylor Momsen, the line’s original spokesperson.
What Madonna had to say on Kelly: “Kelly represents a true Material Girl,” says Madonna in a statement today. “She is edgy, cool and has a unique sense of style that Lola and I love.”
What Kelly had to say on Material Girl and the campaign: “I’m still waiting for someone to pinch me and wake me up. I can’t believe that I’m actually doing this and working with Madonna and Lola. What I like about it is that it’s a brand for every woman, not just for young girls. They take high fashion and make it affordable and they don’t cut corners. And it’s so my style. I hate to call her a little girl, but this girl has the best style and she’s so herself. And she was the most polite, well-mannered, well-rounded, unaffected normal girl in Hollywood that I met. I couldn’t stop raving about her, so when I got this phone call I just had to do this.”
Lola (Lourdes Leon) on Kelly: “I remember exactly what she was wearing: a striped maxidress with a jean jacket and pink blazer and I thought she looked so cool. So when [Iconix] came to us with a selection of girls [for the campaign] and she was one of them, I was like, ‘Oh my God, she’s great and she has great style.’ I just think she’s very individual but at the same time she’s very fashionable.”