Britney Spears turned her latest video ‘Hold It Against Me’ into a commercial selling several beauty products – including her own fragrance, Radiance!
She also promoted Make Up Forever cream eyeshadow.
According to PopEater, the singer isn’t sweating critics who have expressed disapproval over the display. In fact, she’s laughing all the way to the bank.
The pop star raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Sony and dating site Plenty of Fish in addition to the cosmetics and perfume.
Spears has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, “do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell.”
Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receving only one product shot (in conjunction, of course, with Spears’ implied endorsement of the product).
One group that isn’t complaining is Spears’ advertisers, who are already reaping the benefits of their investment.
Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.