Reb’l Fleur, Rihanna’s new fragrance, shares a name with a tattoo the pop superstar bears on her neck, though which came first is still up for debate.
As for the perfume, which came about thanks to a deal brokered by new manager Jay-Z, it’s being curiously described as “like heels with a short, flirty dress.” (The bottle itself is in the shape of a high heel.) So what does a short, flirty dress smell like? A fruity mix of red berries, plum, peach, coconut water, violet and Hawaiian hibiscus, in reflection of Rihanna’s tropical roots.
Reb’l Fleur will first be available only at Macys (for $49 per pop of the pop star), going on to roll out internationally later this spring.
I love the commercial! It’s mesmerizing.