After 15 years in the shoe business, Jimmy Choo launches its first fragrance!

According to Stylist, the Jimmy Choo is launching their first fragrance, to be sold exclusively at Saks Fifth Avenue starting January 15th.

The fragrance will be called Jimmy Choo.

“We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us,” Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. “Fragrance is such an important accessory for women — I think it will have a very broad reach. Our customer is every woman.”

The juice, three years in the making, was created by Olivier Polge of International Flavors & Fragrances, and it’s a fruity chypre with green top notes, as well as exotic tiger orchid, sweet toffee and Indonesian patchouli notes.

“You have to — fragrance is something that’s very… personal,” said Mellon, to a room full of beauty editors at the New York launch event, where she revealed that her favorites as a teenager included Opium and Anaïs Anaïs. “I love the smell of green fresh notes, they’re in the top notes of our fragrance. I like things that are sensual, so that’s how we came in with the patchouli.”

“We wanted to create something that was an object of desire, that you would be proud to have on show,” said Mellon of the Murano-glass-inspired perfume bottle. She has a history of using the Italian material for chandeliers in some of the first Jimmy Choo stores.

More info at the source!


Comments

Add Your Comment

  • First-time commenter? A confirmation email will be sent to you after you post your comment.

  • Please check your inbox ... your comment will not appear until you have confirmed your identity via email.

Please keep your comments relevant to this blog entry.
Email addresses are never displayed, but they are required to confirm your comments.