The 24-year-old actress is making her debut as the new face of Giorgio Armani Beauty, with a just-released video spot that combines a hypnotic beat with equally mesmerizing close-up shots of the bombshell.

Transforming from dewy and neutral girl-next-door to full-on smoky eyed glamazon with hot red lips to match, Fox shows that she can pull off a variety of the brand’s makeup looks.

Armani says that he chose Fox as the new face of his beauty empire because, “she embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength.”

Known best for its luminous foundations and moisture-drenched lip colors with intense pigment pay off, Giorgio Armani Beauty is also known for its equally luxurious price tag, with the former retailing for nearly $60, and the latter for $27-$30 a tube.

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