COVERGIRL has exciting news to announce about its latest COVERGIRL, Taylor Swift!
Swift will represent a new generation of luxury makeup, COVERGIRL NatureLuxe, launching in January 2011. The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel. Swift’s COVERGIRL ads for NatureLuxe will appear beginning in January. NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores nationwide.
Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”