What do you think of Taylor Swift’s new hair?

Taylor Swift traded in her normally curly hair for this straight – sleek look. Did she pull it off? What do you think of her bangs? I’m not a huge fan, I think she looks better with softer hair. What do you think?

Pics are from this weekend’s American Music Awards.

Taylor announced earlier this month that she’s joining forces with Elizabeth Arden to launch her own fragrance. Taylor will be heavily involved in the process, from packaging to marketing.

“I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts,” Taylor said in a statement. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”

Taylor’s fragrance is expected to hit shelves in the fall of 2011.

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