Amanda Seyfried has been tapped to be the face of Cle de Peau Beaute, a division of the giant Japanese cosmetics company Shiseido Co. Ltd. The 24-year-old “Chloe” star is named the global spokesperson of the cosmetic and skincare luxury line.
The blonde beauty, who starred in the romantic drama flicks “Dear John” and “Letters to Juliet” this year, will be appearing in the brand’s Spring 2011 ad campaign, shot by British photographer David Sims.
The prestige skincare and makeup line, which is French for “key to beautiful skin,” was originally launched as Cle de Peau in Japan in 1982 and relaunched in 1996. It debuted globally in 1999, and is currently sold in 11 countries.
She said, “I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one. I appreciate Cle de Peau Beaute’s philosophy of empowering each woman to define her own unique sense of style.”
“It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals.”