Taylor Swift, who is in the middle of a promotional tour for her new album, Speak Now, has just announced that she’s joining forces with Elizabeth Arden to launch her own fragrance. Taylor will be heavily involved in the process, from packaging to marketing.
“I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts,” Taylor said in a statement. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Taylor’s fragrance is expected to hit shelves in the fall of 2011.