A bevy of A-list beauties have been sporting new shaggy-chic bobs as of late – and it’s all a matter of time before the masses start demanding the “Keira”, “Scarlett” or “Ashlee.” A far-enough cry from its blunter-edged opposite, this look combines a fun modern appeal with a care-free, effortless edge. So what is the key to replicating this look in order to look like Hollywood’s stunning starlettes?
According to Luis Alvarez, Co-Founder & Vice President Creative of Aquage Haircare, “For a haircut to look modern, it should be defined by seamlessly blended texture that lies close to the head. The hair should be cut to look like it “grew into” the shape instead of looking freshly cut.”
And to keep the style looking as fresh as it was on day one – having access to the right product is all part of the process. According to Alvarez, a wet styling treatment such as Aquage Silkening Oil Treatment locks in the hairs natural texture which is essential to pulling of a piece-y look. Silkening Oil Treatment utilizes sea botanicals, ultra-light argan oil and sweet almond oil to smooth and silken strands while imparting high-wattage shine and essential moisture restoration.
“Apply a nickel sized amount to damp hair and distribute evenly.” Says Alvarez. “Allow hair to dry naturally or organically blow-dry hair using only your fingers to direct, shape and texturize individual strands for optimum results.”