Every October the vivid reds, bright oranges and mellow yellows – quintessential for a picturesque autumn – make way for one delicate color, Pink, in support of breast cancer awareness. This fall iconic Italian winemaker MARTINI & ROSSI will continue its longstanding partnership with The Pink Agenda organization to honor its philanthropic “pink” initiatives.

First launched in spring 2009 with Kim Kardashian and Kris Jenner toasting, MARTINI Sparkling Rose will be promoting drinking pink this October with its fabulously fun, light and flirty bubbly. Encouraging consumer donations to The Pink Agenda, in support of the fight against breast cancer, MARTINI will match every $5 donation made (up to $35k). Consumers can look for more information and details on the partnership in local wine and liquor stores where Martini Sparkling Rose (SRP: $13.99) is sold. So, Drink Pink, support the Pink Agenda, raise awareness and give back by logging on to facebook.com/drinkmartini for more details.

ABOUT THE PINK AGENDA

The Pink Agenda is a not-for-profit 501(c) (3) organization committed to raising money for breast cancer care and research and awareness of the disease among young professionals. For more information please visit http://www.thepinkagenda.org/