Lancôme Declares October 22nd Genes Day

Lancôme Declares October 22nd Genes Day

DATE: Friday, October 22nd, 2010

WHAT: Lancôme will unveil Genes Day, a celebration of the beauty of scientific research. On this one day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital in Memphis, TN.

Lancôme, the world’s largest luxury beauty brand, has pledged to donate a minimum of $100,000 to St. Jude.

ABOUT GÉNIFIQUE: Génifique is a star product that garnered an immediate following after its launch last year, making it the natural choice for this one-day initiative. It was an instant success because of its ability to boost tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

The suggested retail prices for Génifique Youth Activating Concentrate are $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. The $7 donation will be made for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com on October 22nd. Those new to Genifique are welcome to stop by the counter that day for a deluxe seven-day sample of the product. No purchase is necessary.

ABOUT ST. JUDE: Internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. St. Jude was also named the nation’s top children’s cancer hospital in the 2010-11 Best Children’s Hospitals rankings published by U.S. News & World Report.


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