Good Housekeeping Reveals Anti-Aging Products Scientifically Proven to Work

With thousands of products available today claiming to erase years from your face and make you look younger, consumers are confused by, and mistrustful of, these anti-aging promises. That’s why Good Housekeeping is announcing its First Annual Anti-Aging Awards, the first – and largest – scientific study that compares products making anti-aging claims in a dozen categories. Good Housekeeping is one of the most respected and trusted brands in the country – and the Good Housekeeping Research Institute, the magazine’s state-of-the-art product testing laboratory, is one of the reasons why. The anti-aging products scientifically proven to work are revealed in the October issue.

NO MORE NEEDLES: GOOD HOUSEKEEPING’S 18-MONTH STUDY REVEALS BEST ANTI-AGING PRODUCTS BACKED BY IN-DEPTH SCIENTIFIC RESEARCH

Magazine’s First Anti-Aging Awards Find Many Winners Under $25

NEW YORK, NY (September 7, 2010) – Thousands of anti-aging products crowd drugstore shelves and department store counters, but do any of them really erase fine lines and wrinkles, or give women the more youthful appearance they are searching for? To help readers find out, Good Housekeeping performed the first – and largest – scientific study comparing products making anti-aging claims in a dozen categories. The magazine’s First Annual Anti-Aging Awards are revealed in the October issue, on sale September 14.

The scientists at the Good Housekeeping Research Institute evaluated 90 products in 12 categories, conducting 3,000 lab tests and 5,600 before and after photos on 820 volunteers, ages 35 and older, over the course of 18 months. The 14 winning treatments and 12 honorable mentions received the highest rankings in lab and consumer tests and will offer readers guidance to make the smartest investments in products that actually work.

“Anti-aging claims are everywhere, and it’s frustrating to buy a product – often an expensive one – and find that it doesn’t perform,” says Rosemary Ellis, editor-in-chief of Good Housekeeping. “We weren’t sure if anything we tested would really work—but some did, and the best performers weren’t always the most expensive ones.” Ellis points out, “In the Good Housekeeping Research Institute, we have the in-house ability to evaluate products based on science and experimentation. So we can make recommendations our readers can really trust.”


Good Housekeeping’s 2010 Anti-Aging Award Winners are:

Best Facial Moisturizer with SPF 15+:
Chanel Ultra Correction Lift Lifting Firming Day Cream SPF 15: $150

Best Eye Cream:
Olay Pro-X Eye Restoration Complex: $42

Best Night Cream (tie):
L’Oréal Paris Advanced RevitaLift Deep-Set Wrinkle Repair Night Creme: $20

Vichy Lift-Activ Retinol HA Night: $42

Best Anti-Aging Serum:
Boots No7 Protect & Perfect Intense Beauty Serum: $23

Best Body Lotion:
Fresh Sugar Açai Age-Delay Body Cream: $65

Best Hand Cream with SPF 15+
Dior Capture Totale Multi-Perfection Hand Repair Creme SPF 15: $56

Best Instant Wrinkle Smoother (tie):
Boots No7 Intensive Line Filler: $18

Olay Regenerist Filling + Sealing Wrinkle Treatment: $19

Best At-Home Peel:
Boots No7 Advanced Renewal Anti-ageing Glycolic Peel Kit: $25

Best Facial Firmer:
Peter Thomas Roth Firmx Growth Factor Extreme Neuropeptide Serum: $150

Best Age-Spot Fader
Roc Multi Correxion Tone Perfecting Treatment: $13.80

Best Instant Redness Reducer:
Clinique Redness Solutions Instant Relief Mineral Powder: $32.50

Best Body Sunscreen with SPF 30+:
Banana Boat Ultra Defense SPF 50 Lotion: $10

For the complete results of Good Housekeeping’s Anti-Aging Awards, including the 12 honorable mentions, visit www.goodhousekeeping.com/antiagingtips.

SOURCE


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