Professional hair color, at an unbelievably low cost!

Introducing U Color by Umberto – the cutting-edge line of foolproof professional color in a no-measure sachet system that is so simple, anyone can get salon-style results in the comfort of their home.

At a time where money is tight and women are really cutting back on spending, Umberto wanted to provide women with a product that allows them to both look and feel beautiful even if they don’t have the money for in-salon color or frequent touch-ups. This specially formulated demi-permanent color has richer pigments for vibrant color. The formula is gentle like a semi-permanent but long lasting like a permanent color and because of the Equalizer it covers gray. It is conveniently packaged in a mess-free Sachet Packet System designed to apply directly to the hair. Just snip, squeeze and smoosh!

I love this product because it actually feels and looks like you spent salon $$ on it. It’s so easy to use, and the finished product looks beautiful! I am so excited to find this product, actually, because I can’t afford to dye my hair in the salon anymore. To know that I can do it myself – and easily – for only $12?? Yes please! U-Color comes in 24 colors, and you can find them at Ulta – and online!

Umberto stood by his philosophy: “Hair is magical. You can do more with hair than an artist can do with a paint brush.” In creating this line, Umberto gives women everywhere the simple tools they need to create any look they want.

No Measuring, No Mixing, No Mess!
Salon color has never been easier! U COLOR’s one-step Sachet Packet System of Color, Developer and Equalizer comes ready-to-use making the system fool proof for even the least savvy. The magic Equalizer is the key to achieving results that no other at home product can duplicate.

Even Color from Roots to Ends.
The Equalizer is the magic ingredient that works together with the color and developer during the chemical process to balance color absorption. Because of the Equalizer, you’ll get full gray coverage and there’s no need to worry about a line of demarcation, or ends that ‘grab’ color and get too dark.

Lasting Color, Conditioning and Shine.
The Equalizer also contains an added Clear Gloss and Conditioner. Rather than use a pre- or post-conditioning treatment that only coats the hair, U COLOR opens the hair shaft during processing allowing the Equalizer to penetrate the hair, locking in lasting color, conditioning and shine all in one easy step, avoiding another chemical process and time consuming step.

Kit includes:
• 2 Sachet Packets (6 Fl. Oz. total) including Color, Developer and Equalizer that comes ready to use
• Mini Detail Brush
• Latex Gloves
• Illustrated Instructions

Instructions:
Simply fold the sachet packet and snip, squeeze and smoosh! The one-step Sachet Packet System contains everything you need: Color, Developer and Equalizer in a no or low ammonia, pleasantly scented, gel formula. Distribute color evenly through hair and let it process for 25 minutes. After the process is complete, rinse, shampoo and condition as usual!

U Color is available in 24 shades for a suggested retail price of $12.00 at leading beauty supply outlets and www.ulta.com and www.umbertobh.com.


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