Teen star Justin Bieber has been named as the new face of an anti-acne product, according to reports.
Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt, the 16-year-old pop sensation is the new spokesperson for Proactiv anti-acne treatment, according to People.com.
The Canadian singer told the entertainment site: ‘I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.
‘I’m in the limelight all the time… I’m constantly doing interviews, constantly doing photo-shoots and, you know, I’m determined to keep myself clear.’
He added: ‘Using Proactiv will help that.’
Greg Renker, founder of Gunthy-Renker, which markets Proactiv, revealed the company is happy to have the star fronting their campaign.
He said: ‘Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time.’