Teen star Justin Bieber has been named as the new face of an anti-acne product, according to reports.
Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt, the 16-year-old pop sensation is the new spokesperson for Proactiv anti-acne treatment, according to People.com.
The Canadian singer told the entertainment site: ‘I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.
More information at Proactiv!
‘I’m in the limelight all the time… I’m constantly doing interviews, constantly doing photo-shoots and, you know, I’m determined to keep myself clear.’
He added: ‘Using Proactiv will help that.’
Greg Renker, founder of Gunthy-Renker, which markets Proactiv, revealed the company is happy to have the star fronting their campaign.
He said: ‘Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time.’