Lady Gaga is said to be developing her own perfume line in collaboration with Coty.
“The Poker Face singer is involved in developing a scent, which, according to insiders, will have an extremely “unusual” fragrance.
The product, which will be released in time for Christmas, will be backed by a heavyweight marketing campaign, including TV ads.
The pop star has already rolled out her own fashion line, named Haus of Gaga. The perfume will be produced and marketed by Coty, which also makes Kate by Kate Moss.