Keeping it simple, the action star named his new men’s fragrance after himself. Bruce Willis eau de parfum, hair and body wash, deodorant spray and after-shave balm will officially launch this week in partnership with German direct seller LR Health & Beauty Systems, reports WWD. “The development of my new fragrance was really a lot of fun,” Willis tells the publication. “The products stand for individuality, uniqueness and sustainability.” So what does Bruce Willis smell like? The scent, which boasts a gray-hued juice, features notes of grapefruit, pepper and vetiver. Details on price and availability, however, have yet to be released, so you’ll still have to wait to learn whether or not the scent will eventually launch in the U.S.
UPDATE: Here’s a picture of his new fragrance!