This new collection is gorgeous, the colors are perfect for summer!

We are thrilled to introduce you to NEW Pure Color Gloss – A collection of 34 seductive shades in 3 brilliant finishes AND a custom collection by world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux. The collection features our exclusive True Vision™ Technology that wraps pigments in a crystal-like coating to provide intense, brilliant color and shine to lips.

The Pure Color Gloss Custom Color Collection by Tom Pecheux features 6 high-performing shades – his secret weapon for creating runway looks from avant-guard to natural femininity. Please see page 2 of the attached release for shades and additional information.

The NEW Pure Color Gloss collection will be available at all Estée Lauder counters nationwide and www.esteelauder.com beginning mid-June 2010.

The limited edition Pure Color Gloss Custom Color Collection by Tom Pecheux will be available exclusively at Nordstrom stores nationwide and www.nordstrom.com beginning mid-June 2010.

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