Five New Brands to Watch!

The Discover Beauty program at Cosmoprof North America is the only program of its caliber in North America and is widely known as a successful launching point for emerging brands. Here is a preview of five new brands which will take part in this year’s Cosmoprof North America and are aiming for the coveted Discover Beauty Award:

Amazon Beauty / RAHUA Hair Care is a transformative hair care collection that combines an exclusive extract – Rahua nut – found in the Amazon with luxurious organic and 100% natural ingredients. This collection is named RAHUA after the products’ restorative ingredient which is responsibly sourced from the thick of the Amazonian rainforests. It is blended into the shampoo, conditioner, finishing treatment, elixir, styling gloss and hairspray. It’s restorative oil holds the secret to thick, flowing and lustrious hair. www.amazonbeautysecret.com

Barista Bath and Body is a line of organic bath and body products that are natural, safe and effective and they promote the body’s natural ability to heal and rejuvenate. Barista Bath and Body believes in bringing the delight and bliss of coffee and all of its benefits to the bath. Coffee is a natural antioxidant and free radical scavenger. Similarly, caffeine is an effective astrigent and gentle exfoliant. Further, there are several published studies which have documented the benefits of topical application of coffee. www.b3products.com

IT Cosmetics™ infuses medical grade anti-aging technology into truly innovative, high performance color cosmetics. Developed with leading plastic surgeons in Brazil, IT Cosmetics’ 40+ SKUs are creating new categories in beauty innovation and efficacy which results in ahead of the curve beauty solutions for women. IT Cosmetics utilizes cutting-edge ingredients, including those inspired by the Amazon rainforest, in its patent-pending formulas. Many products are waterproof and also hypo-allergenic and non-comedogenic. www.itcosmetics.com

Lamas Beauty was founded with the overriding mission to deliver high performance, eco-friendly, state-of-the-art beauty products that contain healthy, natural ingredients free of harmful chemicals. The line includes hair care, skincare, body care and anti-aging products. Lamas Beauty products are vegan (no animal testing, no animal ingredients), paraben-free, sulphate-free, with the majority incorporating plant-based, organic and certified organic ingredients. www.lamasbeauty.com

NuBo Beauty utilizes NuBo Cell Dynamic® which is a critically acclaimed super-powerful patent-pending complex which activates cells to rejuvenate your skin. The innovative energy recycling system tackles anti-aging by focusing on both the causes as well as the visual external effects. NuBo Cell Dynamic® advanced energy-recycling technology eradicates blocking toxins and radically improves the metabolic cycle to clear a pathway for effective delivery of bio active boosters creating a cycle of a self-maintained rejuvenation. www.nubobeauty.com


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