The Sweet Smell of Success!

Last Friday, The Fragrance Foundation revealed the top five finalists in each category of the 2010 FiFi® Awards, considered the “Oscars” of the fragrance world. Superstar brands Calvin Klein, D & G, Diesel, Gucci, Marc Jacobs, Shiseido, and YSL are among the Luxe finalists, while Nouveau Niche brands Bond No 9, Brooks Brothers, Issey Miyake, Jo Malone, and Narciso Rodriguez made the cut in their category. Winners will be announced on June 10th.

Fragrance fans nationwide can weigh in by voting for their favorites. Voting opens on Wednesday, April 28th and continues through Wednesday, May 19th.

Want to vote for your favorite? GO HERE!

2010 Top Five FiFi® Finalists

Fragrance of the Year: Women’s Luxe
bebe Eau de Parfum – Inter Parfums USA
Crescent Row Collection – Benefit
Flora by Gucci – P&G Prestige Products, Inc.
Lola Marc Jacobs –Coty Prestige
Very Hollywood Michael Kors Eau de Parfum—The Estee Lauder Companies
YSL Parisienne – YSL Beaute/L’Oreal

Fragrance of the Year: Men’s Luxe
ckfree Calvin Klein – Coty Prestige
D&G Fragrance Anthology – P&G Prestige Products, Inc.
Givenchy PLAY – Parfums Givenchy
Only the Brave – Diesel Fragrances, L’Oréal
Shiseido Zen for Men – Shiseido Cosmetics America
Tom Ford Grey Vetiver – The Estée Lauder Companies Inc.

Fragrance of the Year: Women’s Popular Appeal
Avril Lavigne Black Star – P&G Prestige Products, Inc.
Faith Hill Parfums – Coty
Flirt! Flowerific Perfume Spray – The Estée Lauder Companies Inc.
Halle by Halle Berry – Coty
Mariah Carey Ultra Pink – Elizabeth Arden
Super Samba Woman – The Perfumer’s Workshop Int’l., Ltd.

Fragrance of the Year: Men’s Popular Appeal
Playboy – Coty
Seduction in Black, Antonio Banderas – Puig USA, Inc.
Super Samba Man – The Perfumer’s Workshop Int’l, Ltd.

Fragrance Hall of Fame Nominees
CK one – Calvin Klein Cosmetics/Coty Prestige
Classique by Jean Paul Gaultier- Beaute Prestige International
Cristalle EDT – Chanel
Donna Karan Cashmere Mist EDT – Donna Karan Cosmetics/Estee Lauder Companies
Fahrenheit – Christian Dior Parfums
Gap Dream – Inter Parfums, Inc.
Pour un Homme – Caron Paris
Rapture – Victoria’s Secret Beauty
Red Door – Elizabeth Arden


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