Kiehl’s Earth Day project, shot by David LaChapelle

In celebration of Earth Day today, I’m thrilled to share with you Kiehl’s Limited Edition Label Art Series and their celebrity partners Julianne Moore, Jeff Koons, Pharrell Williams and Malia Jones, as captured by David LaChapelle.

100% of net proceeds of this series, a set of Limited Edition labels on their 100% natural and ECOCERT-certified organic Açaí Damage-Protecting Toning Mist, will benefit Rainforest Alliance.

“100% of Kiehl’s Net Profits up to $200,000 will benefit the Rainforest Alliance.”

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to announce a Limited Edition Label Art series, where 100% of net proceeds will benefit the RAINFOREST ALLIANCE, dedicated to conserving biodiversity and ensuring sustainable livelihoods. To commemorate the philanthropic success of “Friends of Kiehl’s” Earth Day 2009 – which raised $100,000 for WATERKEEPER ALLIANCE – the company is striving to double the donation by raising $200,000 for the RAINFOREST ALLIANCE. To support the launch, celebrity photographer David LaChapelle will capture each personality in his unique style.

Staying true to Kiehl’s longstanding mission of supporting initiatives to help preserve and protect the environment, four “Friends of Kiehl’s” have created Limited Edition labels for 100% natural and ECOCERTcertified organic, Açaí Damage-Protecting Toning Mist. Utilizing a high concentration of super-antioxidant Organic Açaí Berry from the Brazilian Amazon, and combined with Aloe Vera, Lavender and Rosemary Essential Oils, the anytime toning mist refreshes and soothes skin, while providing a sheer layer of antioxidant protection against environmental aggressors.

The Limited Edition series features socially conscious influencers from all walks of life – an Actor, a Musician, an Athlete and an Artist – depicting their vision of social responsibility.


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