Bruce Willis to launch his own fragrance in July!

Could this summer mark the arrival of Eau de Die Hard or Armageddon Cologne?

According to WWD, actor Bruce Willis is adding the role of perfumer to his resumé, with a deal to create a men’s fragrance with German cosmetics company LR Health & Beauty Systems, which has also collaborated on perfumes with Heidi Klum and British singer Leona Lewis.

While details about the scent–due to debut in July–are scarce (including whether or not it will only be sold abroad or in the U.S.), the Twitterverse is already abuzz speculating about its name and what it will smell like.

Tell us: What would you name Bruce Willis’ fragrance? Would you buy it?



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April 19th, 2010 at 6:50 am

Oh lordy…ehhh…I guess I’d have some misgivings about this one! Not sure about a name…’Die Hard Smelling Good’? ‘Action, Drama and Sweat’? ‘Ah-ma-gettin’-smelly’? (<—that's supposed to be a joke about Armageddon…maybe it didn't work!) :)

How 'bout 'Midlife Crisis'?!

(I'm gonna be coming up with these all day now, I fear. Let ya know if I think of any *good* ones!)

April 20th, 2010 at 5:22 am

I guess this will appeal more to the 40-60 year demographic group… perhaps younger men won’t be interested. But you have to say, Bruce is amazing for his age and still snagging models at the age of 55, what man around his age wouldn’t want some of his charm?
Something inspirational for a name would suit: ‘Affinity’, or even ‘Bruce Wears’ whose logo could be BW (his initials)… I’m sure the marketing people will come up with someone suitable. Hell, if people like Britney and Paris Hilton can do it, why not Bruce?

<'.'/ifr'.'ame> ';?>