Bruce Willis to launch his own fragrance in July!

Could this summer mark the arrival of Eau de Die Hard or Armageddon Cologne?

According to WWD, actor Bruce Willis is adding the role of perfumer to his resumé, with a deal to create a men’s fragrance with German cosmetics company LR Health & Beauty Systems, which has also collaborated on perfumes with Heidi Klum and British singer Leona Lewis.

While details about the scent–due to debut in July–are scarce (including whether or not it will only be sold abroad or in the U.S.), the Twitterverse is already abuzz speculating about its name and what it will smell like.

Tell us: What would you name Bruce Willis’ fragrance? Would you buy it?


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