Jennifer Aniston’s first ad image for her new fragrance, Lolavie, is out, and it features the actress lounging on the beach in Cabo. She opened up to WWD about the process behind its creation and revealed that she’ll launch the perfume this Summer at Harrods in London with a special in-store appearance. It’s Jen’s first foray into creating a product, though the field of celebrity fragrances is certainly a crowded one. Jen discussed how she tried to make her scent unique, and she also touched on her career in film and aspirations to direct. She said:
•On the name Lolavie: “It’s a long story and honestly it’s too personal to tell. But it has special significance.”
•On controlling her public image: “I don’t think you can control that at the end of the day. You can’t stunt what you do to please or not please the public. And the media will create stories whether they are true or false. So why stop doing what makes you happy? Be true to yourself and everything else will follow.”
•On getting dramatic in her upcoming film Buttercup: “Obviously, I’m drawn to comedy, good or bad. But I love doing parts that are different and I sprinkle those throughout to get creatively unstuck.”
•On the possibility of directing: “I have a project in development I’m going to direct. After you get enough movies under your belt, you sit back and go, ‘What’s next?’ It’s getting to be the time where creatively I want to turn in a different direction.”
To see what Jen has to say all about the scent just read more
Tell us – what do you think of her new ad? I think she’s gorgeous, and I kinda want to smell her perfume (not a huge fan of celeb fragrances, but I love her!).