With the release of Kiehl’s Earth Day Limited Edition Açaí Damage-Protecting Toning Mist, the açaí berry is back in the spotlight. So, they figured they’d give us a quick background on this amazing berry:
Açaí (pronounced ah-sie-ee) berries are the fruit of the açaí palm. Açaí berries are similar in size to a grape, but closer in color and look to a blueberry. Grown primarily in the rainforest of South America, this “super berry” contains exceptionally high levels of nutrients and is known to be one of nature’s most powerful antioxidants.
Açaí was practically unknown outside of the Amazon as recently as ten years ago, but today it’s become an international super-star, appearing in everything from smoothies to facial products. While it may seem like açaí came out of nowhere, it has long been harvested as food in the Amazon, where it is know by the native people of Brazil as “içáçai,” which means “fruit that cries.” (The name refers to the branches on which this berry grows, which appear to “weep,” by sloping downwards when they are full of berries.)
One of the reasons açaí has become so popular is because of its high concentration of antioxidants. Açaí has more than five times the levels of blueberries and fifteen times the levels in red grapes – that’s a huge amount of anti-oxidants! That’s one of the reasons it become a key ingredient in Kiehl’s organic Açaí Damage-Protecting collection.
Want to learn more about the açaí berry’s rise? The New York Times ran an informative article about how the market for acai has changed dramtaically in recent years.