Illamasqua Spring/Summer 2010: Body Electrics

Illamasqua Spring/Summer 2010: Body Electrics

Illamasqua, the UK-based make-up line for your alter ego, introduces its first collection of make-up for the whole body: Body Electrics. Inspired by the power of kinetic energy, the art of movement and the fluidity of the body in motion, this stunning collection is an anthology of creams, powders and dry body oils infused with light, shimmer and shine, designed to highlight and contour the whole body.

The first Illamasqua collection debuting in the U.S. to include exclusive, limited-edition products, Body Electrics has been formulated with hyper-pigmented light-reflecting particles that ignite the skin with intense colors and finishes. Each product in the range has been selected to accentuate the body’s every twist and turn to exquisite perfection, exuding a confidence that’s more than skin deep.

An expressive, avant-garde visual campaign featuring stunning make-up created by Alex Box and fashion styling by Dazed magazine’s Katie Shillingford support the campaign. Shot by leading fashion photographers Warren du Preez and Nick Thronton Jones, the images take on the duo’s “hypervisuality” style based on the manipulation of light. With Body Electrics, Illamasqua harnesses the power of movement and takes body make-up to a whole new level.

The Body Electrics Collection features an assortment of new, limited edition items, as well as exciting best-sellers:

New Gleam Cream ($36) – Light up your soul and release your inner you. Containing iridescent pearlescent pigments, this lightweight cream is suitable for face and body, lifting and highlighting wherever it’s applied. Use on its own or mix with foundation for an immediate skin brightening effect that will illuminate the night. Available in Flex (soft pink iridescent)

New 4-Colour Liquid Metal Palette ($42.50) – Indulge in a myriad of metallic shades and gild your work of art. Each one is amazingly rich and highly pigmented, giving you the power to dazzle and delight at will. Use to adorn eyes, face and body, and apply with fingers or a brush. Now is your time to shine.
Contains Solstice (gold), Enrapture (bronze), Surge (platinum) and Phenomena (silver) in one sleek compact
New Liquid Metal ($26) – Prepare to dazzle with this gloriously rich and highly pigmented metallic cream. Use to adorn eyes, face and body, and apply with fingers or a brush. Release your inhibitions and illuminate your alter ego. Available in two new shades: Surge (Platinum) and Phenomenon (Silver)

New Powdered Metal ($36) – Revel in an intense radiance that no one can ignore. This loose metallic powder can be used on the face and body to create anything from a subtle sheen to an extreme metallic finish. Step into the limelight and demand to be noticed. Available in Thalia (golden tan shimmer).

Powder Eye Shadow ($20) – Create a signature look with one sweeping movement. Silky, vibrant matte color glides onto lids, creating a look as strong or as subtle as you choose. Available in Imagine (electric blue) and Can Can (violet)

Pure Pigment ($24) – Made to be played with. A metallic, high-shine, pure-colour powder that highlights eyes, cheeks and brows. Mix with eye shadow, blusher or use it on its own to intense effect. Bring out your bold side. Available in Furore (beige shimmer) and Static (New! white with iridescent pink and violet flecks)

Sheer Lipgloss ($20) – Be brilliant day or night with this super sexy gloss. Slick on alone for sheer color or layer over lipstick for added depth and dimension. Available in Divine (hot pink)

Bronzer Duo ($30) – Ignite the night a sun-kissed shimmer from two shades of luminous bronzer in one sleek compact. This smooth, even pressed powder can be used on the face and body for an alluring glow. Available in Glint/Burnish (soft luminous peach/golden bronze)

Availability:
The Illamasqua Body Electrics collection will be available at select Sephora locations and on Sephora.com beginning in May 2010.

Gleam Cream, 4-Colour Liquid Metal Palette and Powdered Metal are available for a limited time only.


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