A cheek plumper? Do women really want that? I can appreciate it sculpting my cheeks, and giving it a rosy glow – but I’m not sure I want my face to look plumper! (I have no problem in the plump-cheeks department!) What do you think about a cheek-plumper? Does that sound appealing to you?

Behold the future of blush! CheekActivator™’s revolutionary formula visibly plumps, lifts and sculpts cheeks while providing a rosy glow. The clinically proven formula contains CARGO’s exclusive, state-of-the-art DermDefine Complex to visibly plump up, lift and tighten the skin from within. At the same time, a unique color-release technology allows you to customize the blush’s intensity. The more you rub, the more intense the color becomes.

Features:

• The exclusive DermDefine Complex works to visibly tighten and lift the skin from within, resulting in cheeks that are plumped up, dewy and youthful
• Unique color-activation mechanism allows you to adjust color intensity
• Universally flattering
• Oil-free formula

Shades:

• Rose Flush – Nude dusty rose
• Coral Flush – Hot matte coral

Ingredients:

• Plumping: Deep Tissue Hydration technology traps water molecules creating a visibly plumping effect
• Lifting: Botanical extracts protect against collagen degradation and stimulate Glyco Amino Glycans, which are integral to firmer, denser skin
• Sculpting: Peptides stimulate intra-cellular communication, visibly reducing wrinkle depth for smoother looking skin
• An anti-oxidant blend of Tea Extract and Vitamins A, C and E helps boost collagen production to fight the signs of aging

Price: $32 US/CDN

Availability: CheekActivator™ will be available April 2010 at Murale, Sears Toronto Eaton Centre, select Independent Beauty Boutiques and will also be available at Boots and Sephora Europe.