Cyndi Lauper and Lady Gaga have been tapped as the faces for MAC Cosmetics’ 2010 Viva Glam campaign to benefit the MAC AIDS Fund.
Following in the footsteps of Eve, Christina Aguilera, Lil’ Kim, Missy Elliot, Fergie and many more, at a press event last evening MAC Cosmetics revealed that Lauper and Lady Gaga will be the inspiration for Viva Glam Cyndi Lipstick and Viva Glam Gaga Lipstick, $14 each, scheduled to launch in North America on March 18, 2010. One hundred percent of proceeds are slated for the MAC AIDS Fund.
“Gaga Lipstick and Viva Glam Cyndi Lipstick, $14 each, will launch in North America on March 18 and globally throughout the month, with 100 percent of the proceeds being donated to the MAC AIDS Fund.”
The advertising campaign, called “From Our Lips,” will begin on Feb. 25, reports WWD.
Since its founding in 1994 with a campaign starring RuPaul, The MAC AIDS Fund has invested more than $150 million to organizations in more than 67 countries.