They say lipstick sales are “recession proof” – in fact – sales usually go up. Why? Because it’s an inexpensive way to look beautiful and freshen up your look. Chanel is taking note and bringing lipstick back to a young customer base that is infatuated with lip gloss. This March, Chanel is introducing Rouge Coco Hydrating Creme Lip Colour – and bringing back the lost art of sexily applying your lipstick.
Vanessa Paradis, the French actress (and Johnny Depp’s leading lady) is the face of the campaign and this is not the first time Paradis has worked with Chanel. Andrea D’Avack, president of Chanel Fragrance & Beauté, stated: “Vanessa has been very linked to the house over the years, and she represents a young, sophisticated woman who we also believe will be the consumer for Rouge Coco.” Print and TV ads have been shot though it’s still unclear whether TV spots will be placed in the U.S.
The Rouge Coco line has 30 shades and each hue is named after an influential part of Coco Chanel’s life – Camelia, Mademoiselle, and Paris – to name a few. The shades come in one of four color families Roses-Pinks; Reds-Corals; Violets-Berries, and Neutrals-Browns and will be available in different global markets.
Like many Chanel cosmetics, the packaging takes it’s cue from Chanel’s history with black and gold detailing, interlocking C’s and the Chanel name embossed into each lipstick bullet. The Rouge Coco collection debuts in March with each lipstick retailing for $30 at fine retailers including Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Chanel.com.