mark Spokeswoman, Lauren Conrad looked both beautiful and sophisticated in a retro, 1940’s look at last night’s Avon Hope Honors Gala. Lauren attended the star-studded benefit on behalf of m.powerment by mark, the philanthropic initiative dedicated to breaking the cycle of dating abuse and partner violence. Celebrity Makeup Artist Amy Nadine gave her secrets for creating the glammed up look, reminiscent of Lana Turner and Rita Hayworth.

How to Get Lauren’s Retro Look:

Face

“For a perfectly polished complexion, I evened out Lauren’s skin tone with mark Powder Buff Natural Skin Foundation in Natural, for a super-velvety finish. To emphasize the delicate contours of her face, I applied mark Bronze Pro Bronzing Powder starting in the hollow of her cheeks, then directly under her cheekbones, up to her temples, across her hairline and under her jaw line. I then swirled mark Good Glowing Custom Pick Powder Blush in Star Glo on the apples of her cheeks for a subtle rosy glow.”

Eyes

“Lauren loves her signature winged out liquid liner look which I amped up tonight by drawing mark Get In Line Hook Up Liquid Waterproof Eyeliner in Painted Black a little thicker in the outer corners of her eyes. I then coated her lashes in mark Make It Big Lash Plumping Mascara in Raven for thickness and length and added individual lashes to complete the look.”

Lips

“I gave Lauren a classic old-Hollywood red pout with mark Dew Drenched Moisturlicious Lip Color in Wave, a true Hollywood red that is warm enough to look gorgeous on everyone. To properly set the color to last all evening, I dipped a cotton swab in mark Matte-nificent Oil-Absorbing Powder in Natural Buff and carefully traced the outer rims of the lips. For that final touch of extra impact and depth, I added a dab of mark Belle of the Ball Lip Balm in Sheer Red in the center of the lips with my finger.”

m.powerment by mark

Not only is October Breast Cancer Awareness Month, but it’s also a time dedicated to raising awareness for a shockingly prevalent issue facing women of all ages: domestic violence. Unfortunately, statistics show that the highest rates of partner violence are experienced by women between the ages of 16 and 24. That’s a fact we can’t ignore.

The m.powerment by mark campaign is providing young women with the opportunity to change this statistic. mark teamed up with Lauren Conrad, honorary co-chair of this philanthropic initiative, and her favorite Celebrity Makeup Artist, Amy Nadine, to launch two new shades of mark Glow Baby Glow Hook Up Lip Gloss in support of the initiative. 100% of the net proceeds from purchasing either Glow Baby Glow Hook Up Lip Gloss m.powerment Peach or m.powerment Gold will be donated to m.powerment by mark. The glosses retail for $5.50 and are available on www.meetmark.com or through a mark rep.

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Hats are the must have accessory for the fall and winter months.

But it is not always so easy to look good in a hat–here is the secret it is all about the hair.

Celebrity hairstylist, Philip Pelusi reveals how to make your hair look great under the most common hat styles of the season.

Hat Style: Fedora
Hair Style: Contrast the angles of the hat with loose feminine waves.
Why This Works: Loose feminine waves are a great way to wear your hair under a Fedora. This type of hat has very sharp “menswear” angles. This is off-set by the softer hairstyle.
How To Achieve This Look: This type of hair style works best on medium to longer length hair. If hair has a natural wave, simply apply a curl enhancing products like P2® by Philip Pelusi® ReCurl to boost waves and BeachComber to add texture and let hair dry or dry with a diffuser attachment on your blow dyer. If hair is straight, use a big barrel curling iron to add curls, some facing towards and some facing away from the face.

Hat Style: Newsboy cap
Hair Style: Create ballerina-esque bun at the nape of the neck.
Why This Works: Wearing a ballerina-esque bun at the nape is perfect combination with this tomboyish type Newsboy cap look. Also the Newsboy cap is supposed to be worn low on the forehead and this tends to cover most of the entire forehead. Wearing a ballerina bun pulls the hair back off the face opening to face up.
How To Achieve This Look: Part hair in the center and smooth hair back into a low ponytail at the middle of the nape. Use a hair smoothing bore bristle brush and a hair smoothing product like Tela® Beauty Organics Composure. Apply product to the ponytail also and brush smooth. Twist ponytail in one direction and wind around ponytail and secure with a few hair pins. Put on Newsboy and you are ready to go.

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Hat Style: Beret
Hair Style: Tuck the hair back into a side pony so that soft strands peek out.
Why This Works: A side swept ponytail is a perfect way to wear your hair under a Beret. A Beret has a French romantic look and this feminine ponytail really compliments that. Tuck the hair back into a side pony so that soft strands peek out.
How To Achieve This Look: This look works best with straight or smooth hair. Create a side part and use a bore bristle paddle brush and a hair smoothing product like Tela® Beauty Organics Encore and brush into a low side ponytail at the nape on the opposite side of the part. Secure ponytail and put on Beret. The back of the Beret should slouch to the opposite side of the ponytail.

Hat Style: Shearling hat
Hair Style: Pull the hair half-way back, then unclip when the hat comes off to get the hair’s bounce back.
Why This Works: Shearling hats are beautiful and warm but they often crush the hair. A hair half-way up look is a great idea to make the hair look great while the hat is on and preserve the hair for when the hat comes off.
How To Achieve This Look: Style hair as usual and then apply a product that can act as a dry hair setting lotion like P2® by Philip Pelusi® Increase. Then divide hair in half from ear to ear and twist up the crown of the head and secure with a clip. This will work as a dry set. Once you take the hat off and remove clip, toss to separate hair and revive hair with a hair refreshing product like as P2® by Philip Pelusi® RefresHair®.

Popularity: 2% [?]

Last Thursday, Vanity Fair, L’Oreal and Demi Moore celebrated Helena Rubinstein’s launch of the century–All You’ve Ever WANTED, the new fragrance inspired by Demi.

Demi was joined by Ashton Kutcher, Zac Posen and an elite group of V.I.P.s to toast the debut of the fragrance at Monkey Bar in N.Y.C.

Reflecting her modern love story and captivating allure, All You’ve Ever WANTED is a contemporary expression of Demi Moore’s daring appeal. The intoxicating fragrance blends an enveloping sensuality of magnolia with iris-cream, magnified by a charismatic touch of cedar extract for an irresistibly feminine and intense potion.

The new fragrance will be available exclusively at Macy’s starting November 5th.

Popularity: 3% [?]