Reese Witherspoon: My New Fragrance Reflects “My Life”

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Reese Witherspoon is definitely in bloom!

The star, 33, has just released a new fragrance, In Bloom, for Avon, and she says she is proud that the scent reflects her new attitude toward life.

“When we came up with In Bloom, it just sounded like a great name,” Witherspoon tells BellaSugar.com. “I thought it should evoke a feeling that was reflective of what was going on in my life. I think that In Bloom captures the idea that I’m at a time in my life where I feel very confident with my work, with my personal life — and that it’s a time to really blossom.”

The star — who was involved in practically all aspects of the “incredibly complicated process” of creating a fragrance over the past two years — also says she incorporated memories from her childhood.

“We started with a set of ideas … about sensory memories,” she says. “What it was like growing up in Tennessee and what I remember of my mother [and] my grandmother wearing perfume-wise. A large part of my childhood was spent in my yard with a gigantic magnolia tree, so I knew it had to have magnolia in it.”

In Bloom also incorporates peach tea leaves and gardenia, a nod to the perfume her mom used to wear.

Still, the actress — who says her scent is “easy to wear” and goes well from “day to night” — admits that even more than developing the scent, she enjoyed designing the bottle.

“When my grandmother was done with the perfume, she would give me the bottle so that there was just a little bit left,” she recalls. “I remember thinking, ‘It’s so beautiful having these things sitting on your dresser.’ I thought about it as sort of a piece of art — something in your bathroom, something in your bedroom — that really is something beautiful that you feel inspired by.”

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Comments

November 5th, 2009 at 11:13 am

I LOVE that picture!