Elle Magazine Beauty News: CoverGirl Debuts a New Lengthening Mascara
LashBlast Length goes the distance with its superlong wand and lightweight formula
Despite innovations in mascara (we’ve come a long way from 3000 B.C. crocodile-dung formulas), catching corner lashes is a task that can still frustrate even the most skillful makeup artists. But skipping them altogether won’t fool anyone: According to CoverGirl research, when asked whether a subject had long lashes, 80 percent of respondents looked at the eye’s outer corner when making their judgment. Enter CoverGirl LashBlast Length—the mascara wand, the brand’s longest to date, features 450 bristles to deliver a lightweight nylon fiber-based formula (the same used for lash extensions) designed to easily coat each and every lash.