CoverGirl Debuts a New Lengthening Mascara

screenshot005.jpg

Elle Magazine Beauty News: CoverGirl Debuts a New Lengthening Mascara
LashBlast Length goes the distance with its superlong wand and lightweight formula

ELLE SUBSCRIPTION

Despite innovations in mascara (we’ve come a long way from 3000 B.C. crocodile-dung formulas), catching corner lashes is a task that can still frustrate even the most skillful makeup artists. But skipping them altogether won’t fool anyone: According to CoverGirl research, when asked whether a subject had long lashes, 80 percent of respondents looked at the eye’s outer corner when making their judgment. Enter CoverGirl LashBlast Length—the mascara wand, the brand’s longest to date, features 450 bristles to deliver a lightweight nylon fiber-based formula (the same used for lash extensions) designed to easily coat each and every lash.

Source


Comments

Add Your Comment

  • First-time commenter? A confirmation email will be sent to you after you post your comment.

  • Please check your inbox ... your comment will not appear until you have confirmed your identity via email.

Please keep your comments relevant to this blog entry.
Email addresses are never displayed, but they are required to confirm your comments.

Comments

November 19th, 2010 at 1:44 pm

what happened to Queen Latifah doing the cover girl. She’s the reason why i use cover girl. Well damn I guess i’ll try something new.