Today, King of Shaves - the best selling UK brand – is not only one of the fastest growing lines of men’s shaving & skincare products, but is now also embracing the world of women’s shaving. The new King of Shaves Woman shaving products use low foam formulations to help create the perfect platform for a close, smooth and supple shave. They are specially formulated to significantly reduce razor burn and skin irritation – leaving legs, bikini and underarms soft, smooth and intensely moisturized.
Natural or naturally derived alternatives to synthetic ingredients have been used to help make the gels extra gentle and skin nourishing, while also being more biodegradable and better for the environment. Containing only mild preservatives, no parabens and free of sodium lauryl sulfate and sodium laureth sulfate, the range is formulated with surfactant systems that are derived from natural sources such as vegetables, coconut and sugar.
King of Shaves Woman is a range of superior performing shaving products designed to give maximum effect with minimum effort.
The ingredients for each product have been chosen carefully, scrupulously tested, and combined for the ultimate shave. Packed with fruit essences, Aloe Vera, Peppermint Oil, and Tea Tree Oil each shave will be as refreshing as the first.
King of Shaves Woman was originally launched in 2001 to coincide with the launch of the 3-bladed Gillette Venus razor and the range was revamped in 2004 with more feminine packaging. In 2008 the gels were reformulated using the latest King of Shaves technology and the packaging was also revised to give it a premium, modern, fresher feel.
All King of Shaves Woman products are available at retailers nationwide, including selected Target stores. To learn more about King of Shaves Woman, visit www.shave.com.