#1 Hair straightener in the hair industry used by celebrity Jennifer Aniston


I used this flat iron, and it is AMAZING.  I’ve tried a lot of hair straighteners in my 31 years, and this is by far the best. My hair is thick, and naturally on the frizzy side.  When I used this product, my hair doesn’t even look the same!  The frizziness disappeared, and it looked beautiful and shiny! I will take this flat iron with me everywhere!  It’s a bit on the spendy side, but to be honest, I think it’s totally worth it!


The Ionic Ceramic Professional Sedu Flat Iron smooths and tames frizzy or unmanageable hair for long-lasting results.

Featuring patented ultra smooth ceramic plates or tourmaline plates, the very popular number one Sedu hair straightener guarantees smooth hair without hair pulling, snagging or breaking!

Rated the “Best Hair Straightener on the market” thanks to its innovative ionic function, the Sedu Flat Iron cuts your hair straightening time in half, plus it is also preferred by most of the top Professional hair stylists around the world!

Using patented ultra smooth ceramic / tourmaline plates (1 inch & 1.5 inch plate width) to straighten, smooth and tame frizzy or rebellious hair for very long lasting results.

Flat irons are fast becoming the hot tool of choice for sedu short hairstyles, proms, weddings or for that person looking for the Jennifer Aniston or Jennifer Lopez look.

Whether you have medium length, shoulder length or short hair, any one of the Sedu models should work well for you. Finding quality websites isn’t as easy as it sounds.

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair’s moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 oF~410oF (120oC – 200oC) for all hair types. For normal hair, temperature setting at 370-390oF is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.
  • Ergonomic design gives greater control and is easier to handle.
  • 1.5 inch plate width for faster results.
  • Safety IDCI plug to prevent electrical shocks.
  • 9 feet strengthened professional cord.
  • Voltage: 110-120V 50/60Hz, plug type: A

MSRP $209.00 – But buy it now for $119!  More info here!


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March 19th, 2009 at 3:42 pm

OH NO! You discovered Sedu! ;) This is best flat iron. PERIOD.I’ve been a user of this for the past 4yrs. Just awesome.
I’ve used:
Maxius Maxiglide and Conair….awful. The both burn the hair and makes the hair thin. (I use thermal lotions)
Anyhoo! The secret is out SEDU!!!!!
Love the site

March 24th, 2009 at 8:23 pm

what you didnt mention is that it works WONDERS on kinky/ ethnic hair. this tool along with the fhi-runway (same company that makes chi/fhi flat irons) is a god send (Rhianna uses the runway and the sedu) just thought some of your readers like me :D would like to know that.
ps love this blog!

March 25th, 2009 at 8:42 am

Big fan of GHD, so much so that we stock them in our salon. I have heard good things about Sedu as well, though.

November 24th, 2010 at 8:17 am

Yes the Sedu is a good flat iron I now use a Karmin G3 which heats up quicker and hotter. Don’t forget the Big Sexy hair serum, I just love it when straightening my hair.

May 24th, 2013 at 5:28 am

In case you could e-mail me with a couple of strategies on just how you made
your weblog look this glorious, I might be grateful.

March 12th, 2015 at 8:06 am

Best I have ever used is the Karmin! ^_^

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