Freida Pinto the new face of Estee Lauder?

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What can fifteen minutes of screen time in an Oscar award-winning film do for a girl?

Actually, what can it not do for a girl? After making a splash on the international circuit in Slumdog Millionaire, Freida Pinto is rumoured to be the new face of the cosmetic giant Estée Lauder. If the deal is finalized, Freida would be the first Indian to be the face of the brand, joining the ranks of Elizabeth Hurley and Gwyneth Paltrow.

Freida’s Indian spokesperson does not deny the news of Freida being the new face, saying, “Estée Lauder hasn’t commented so far, so we can’t say anything currently. Nothing is in black and white as yet.”

From walking the ramp for Dolce and Gabbana alongside Scarlet Johansson at the Milan Fashion Week in Italy to bagging a role in a Woody Allen film, with Hollwood stylist George Kotsiopoulos by her side, Freida is everywhere. She’s also been on numerous magazine covers like Entertainment Weekly, Vanity Fair, Maxim, Vogue and Cosmopolitan. It is amazing what fifteen minutes of screen time have done for this 24 year old debutante.

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