True Religion, the jeanswear company, has launched its debut fragrance, True Religion for Women:

Jeffrey Lubell founded True Religion in 2002 with the vision of making authentic, American-made, great-fitting, ’70s-inspired jeans that have timeless, trendsetting appeal. With a similar commitment to timeless style and bohemian-chic flare, True Religion’s image as a leader in edgy apparel has now crossed over to fragrance, or more fittingly, “fashion for the senses.” The clean scent brings out your inner hippie through sparkling fruits; captivating florals; and warm, skin-like musks that embrace you in deep sensuality. It’s as delicious and addictive a fragrance as the image-transforming denim you crave. Make this sexy scent your True Religion.

$59-$79 True Religion Fragrance

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