Big Brother UK hottie Stuart Pilkington launches YSL’s Touche Eclat For Men.

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I had no clue who Stuart Pilkington was until I Googled him, and realized he’s pretty huge in the UK where he starred in Big Brother 9.  I found this hilarious montage someone created of him from BB9.  I’m a huge Big Brother fan, and from what I’ve heard, the UK edition is much more exciting!  If anyone knows how I can catch it over here in the states, let me know!

Anyway, this UK hottie helped YSL launch their new line, Touche Eclat For Men.  Erin and I have reviewed the women’s version in the past, go here for that review!

It is a make-up essential found in millions of handbags. But now Yves Saint Laurent is launching a version of its Touche Eclat eyeliner specifically for men.

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Touche Eclat For Men is unfragranced and will ‘encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look’, the company claims.

David Walker-Smith, director of beauty at Selfridges, which will sell the product for $45 a pop, said: ‘Men have gone from stealing beauty products from their wives and girlfriends to stocking up on their own. They no longer consider them to decrease their male bravado.’

It follows this year’s launch of ‘guy-liner’ and ‘man-scara’ eye make-up for men by high street chain Superdrug and will add to a booming grooming market for men worth an estimated $14 million annually.

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Comments

November 4th, 2008 at 8:35 pm

I’m sorry, but that’s just creepy to me. I like my husband to look like a man not a man in eyeliner!