FHI Heat recently sent me a couple brushes to try out – and let me just tell you, my old brushes made it to the trash, very quickly. I almost immediately noticed a change in my hair. It was smoother, shinier, and easier to manage. It really does go to show you that the better quality brush – the better the results. I highly recommend these brushes, you will not be disappointed!
As part of the brand’s expansion as the leading-edge source for professional styling tools, FHI Heat announces the latest innovation for achieving iconic hair: a new series of lightweight Professional Brushes. The brushes are offered in three designs—Paddle, Cushion and Round— each available in two convenient sizes.
According to Les Haverty, Artistic Director for the brand, the groundbreaking Nano-Fuzeion™ technology first introduced to the industry by FHI Heat blow dryers and styling irons is now also utilized in the manufacturing of the new professional brush series. The patented fabrication process employs tourmaline, which creates negative ions. The negative ionization seals the hair cuticle, especially in the presence of heat, locking moisture into the follicle and resulting in strong, supple, glossy hair.
“The combination of tourmaline and nano-silver in these brushes makes every blow-out a conditioning treatment, as well as a styling experience,” says Haverty. “To recreate the celebrity looks we’ve made famous on the red carpet, the screen and the runway, hair must be healthy and in top condition. Damaged or dry hair is porous, brittle and unresponsive, so we developed these brushes to restore hair’s natural resiliency and shine as we style.”
In addition to closing and smoothing roughened cuticle and cleansing the hair of impurities, the new brush series is ergonomically correct for easier handling and more rapid results. The lightweight brushes feature vents along the core for air pass-through while blow-drying, as well as comfortable, soft-touch handles to reduce hand-fatigue. Designed for punishing use in the salon setting, the brushes are anti-bacterial and heat-resistant. All three styles utilize FHI Heat’s thermal plastic bristle; the Round brush design integrates boar-bristle as well, for maximum styling performance. Each brush retails for $19.99.
Haverty recommends the Paddle and Round styles for blow-drying, and the Cushion style for finishing. “I reach for the Round brush when I want to blow-dry volume into the hair, and when I want to shape a really concise design, like a flip or a tuck,” he says. “I use the Paddle brush for detangling damp or dry hair, and also when I want to create a sleeker style a bit closer to the head. The Cushion brush has curved corners, so it’s really great for maneuvering and finishing off the design with holding spray.”
The entire family of FHI Heat products, from style-defining irons and award-winning blow dryers to basics including styling clips and carbon combs, may be found at fine hair salons and beauty stores nationwide, including ULTA locations.