Lancome's new frangrance Magnifique launching late summer 2008

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June 10th, at the Grand Palais in Paris, Lancôme welcomed Anne Hathaway as its newest ambassador and introduced Magnifique, its newest fragrance. The fragrance and the advertising campaign will launch in August We are honored to report that the fragrance, a woodsy floral, was created by master perfumers Olivier Cresp and Jacques Cavallier.

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The music of Cole Porter reportedly played as revelers waited for the name of the new fragrance to be revealed.  Lancome is also launching a new website at Magnifique-Women.com that they’re billing as a community platform to connect and celebrate women via video.

 

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