Lancome announces Juliette Binoche as New Brand Ambassador!

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Lancôme is pleased to name Juliette Binoche as its newest brand ambassador.

First cast as the face of Lancôme’s Poême fragrance in 1995, Binoche embodies the essence of French femininity.

“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” says Lancôme International President Odile Roujol.

Authenticity, sophistication and a luminous face make Binoche the perfect spokesperson for the Lancôme Rénergie franchise, a complete skincare line that addresses the signs of aging. She will be featured later this year in an advertising campaign created by photographer Nick Knight.

Binoche was the heroine of the film Chocolat, for which she won a European Film Award for Best Actress and was nominated for an Academy Award, a Golden Globe Award and a BAFTA. She won an Academy Award for her role in Minghella’s “The English Patient”. Passionate about the arts, Binoche is a devoted theater lover who has acted in plays by Tchekhov, Pirandello and Pinter, among others, and she is an enthusiastic painter.

This masterful actress handles her career with genuine fearlessness, sincerity and conviction. She balances the roles of wife, mother and actress with equal strength and commitment.

Thanks Jordana

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