Minx is a solid nail coating (verses existing liquid nail polishes) with the potential to revolutionize the way the world does nails!
Minx was invented by one of the three women owners who was frustrated with wearing down her nails while working at her vehicle graphics business. After six months of product development Janice partnered with Dawn, an expert in the salon industry. The two tested the product in the market and found 100% of the salons they approached were interested, tried Minx, and wanted more. Because of the uniqueness of the product word soon spread to magazines wanting to do stories on Minx. Realizing the damage that can happen when a company cannot supply demand Janice and Dawn ended the test with the conclusion they needed to set up the manufacturing facilities and infrastructure to support sales.
Dawn and Janice partnered with Lisa Delpy Neirotti, PhD, a business professor at George Washington University who has extensive contacts, knowledge and the funds needed to buy the equipment and set up the infrastructure required for Phase II; a mini launch in Southern California near Minx headquarters and manufacturing facility in San Diego, CA. Minx is also being tested in several east coast salons in the DC area.
Minx solves the most significant problems with liquid nail coatings!
Industry & Product Problems Minx Solutions
Chipped nail polish
Lengthy nail polish process
Eroding profit margins
Hungry for something new
Chemicals create health concerns
Increased profit margins
New product offering with local exclusivity
Chemical free application and removal process
For more information on Minx Nails, GO HERE!