Scottish actor, Ewan McGregor is the face behind Davidoff Adventure, a new male fragrance from Coty. Created by perfumer Antoine Lie, the fragrance according to McGregor “…is about what I’m about. My greatest passion is motorcycling, which I see as a huge adventure. This fragrance appeals to people’s sense of adventure, and I’m very flattered to be associated with it.” He will be appearing in print and television campaigns promoting the scent.
The Davidoff Adventure line consists of an aftershave splash, hair and body shampoo, aftershave balm and deodorant stick to complement the fragrance. The scent itself comes in two sizes, 100ml and 50ml. It will become available in a number of European countries in February 2008.