Heidi Klum launching her own beauty line!

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“My lips are plump and very pink,” the Victoria’s Secret model said last week while discussing the launch of her own cosmetics collection in conjunction with the lingerie label. “So what we’ve done is copied the exact color of my lips for the lipstick, which has plumping properties too. People can buy my lips now!”

And while the model mom is still as lovable as ever in front of the lens, could the next step of her “Project Runway” involve being behind the scenes of the beauty business full time rather than posing for pics?

“I actually have the most fun creating and doing things I love personally,” she said. “And that to me is being able to make women feel even more beautiful and even more sexy. What I really love is more so the artistic, hands-on work of the beauty business.”

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