Mariah Unveils New Scent "M by Mariah Carey"

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Mariah Carey hopes to hit more than high notes in the fall scent parade with M by Mariah Carey, her new women’s fragrance.

Carey unveiled her scent to beauty editors at a lavish cocktail party in Soho Monday night, which she hosted with Elizabeth Arden, her fragrance licensee. And if Carey’s musical prowess extends to her fragrance, Arden will have a hit on its hands: Carey is the best-selling female musical artist of all time, with a string of 17 number-one singles – not to mention a five-octave range – to her credit. Carey has also won five Grammy Awards, nine American Music Awards and Billboard’s “Artist of the Decade” award for her singing and songwriting talents. She is currently recording a new album.

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UPDATE: The bottle, created by Arden’s Jean Antretter, is a lavender glass orb with a subtle wave design and a silver rope-patterned neck. The cap is topped by Carey’s signature butterfly. The outer carton features fluttering butterflies, with a front panel that opens to reveal the fragrance.

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